From idea to market

The capability through simulation to gain an intimate understanding of  molecular mechanisms governing the behaviour of  hard and soft matter is remarkable,  with far reaching consequences for the development of advanced materials,  molecular medicines and diagnostics.  This capability not only provides a means to explain a process – it also allows new ones to be imagined, validated  and ultimately made real in experiment using, for example, genetic engineering in the context of molecular biology and biotechnology.  In societies such as ours where goods and services are exchanged through markets – this translates into the development of commercial opportunities.  The metamorphosis of ideas originating in simulation into market opportunities and their stories, is the theme of this page.